ANALYSIS OF CONSUMER RIGHTS IN COSMETIC INDUSTRY IN INDIA
AUTHOR – TANU MITTAL, STUDENT AT MEERUT COLLEGE, MEERUT
BEST CITATION – TANU MITTAL, ANALYSIS OF CONSUMER RIGHTS IN COSMETIC INDUSTRY IN INDIA, ILE LEX SPECULUM (ILE LS), 1 (1) OF 2023, PG. 540-545, APIS – 3920 – 0036 | ISBN – 978-81-964391-3-2
Abstract
There is a very famous saying “The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” ― Yves Saint Laurent (French fashion designer). But nowadays cosmetic is no more limited only to women, also becoming more popular and acceptable among men too. Nowadays cosmetics are playing as important role as a pair of neat and clean clothes on the body of a person. With the flourishing fashion and entertainment industry, the demand for latest cosmetic is increasing significantly. Changing lifestyles, and growing awareness contributed to a significant development in India’s cosmetic industry. India is ranked fourth globally for generating the highest revenue from the beauty and personal care market in 2021[1]. This boom in cosmetic industry, brings new challenges with itself. Consumer protection is one of that major and most ignorant threat pose by the cosmetics. Globalisation becomes serious hurdle in the path of consumer rights especially in the country with the capitalistic mindset. In this article we will discuss what are consumer rights in the cosmetics industry, how they are infringed and what should be done to protect them in India.
Keywords: Consumer protection, Cosmetics, consumer rights, cosmetics Rule 2020, misleading Advertisement
[1] Market size of beauty and personal care in 20 countries worldwide 2022 https://www.statista.com/topics/5039/beauty-industry-in-india (published on Sep 28, 2022)